Lane Crawford are looking to pioneer the new world of luxury. A New World of responsibility, community and enrichment.

This was a campaign pitch proposal for a new brand platform; one that signalled a ‘New Renaissance’ in the world of luxury by appropriating classical ‘primavera’ cues, but re-contextualised for the post-modern era.

A rebirth from the old world into a new flourishing period of eco-consciousness, textile innovation and embracing gender diversity. A new age of discovery and creativity.

*Please note: the images used are reference images for concepting purposes.